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Amazon, Amazon KDP,
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Page Builders: Shopify, Wix platforms;
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International payment methods and integration - Paypal, Payoneer, Wise
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Principles of listing products on online platforms;
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Export - How to ship or distribute products internationally;
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Principles of communication with foreign customers (Customer Service);
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Key principles of e-commerce on different platforms;
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(AI) Copywriting Artificial Intelligence in e-commerce;
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Social Media Marketing and Ads.
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SEO - Search Engine Optimization Basics;
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Keyword Research for SEO using platforms like Erank, Helium10 & SEMRUSH;
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Principles of Building a website on Shopify platform;
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Learning On-Page, Off-Page & Technical SEO for Shopify;
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Exploring the Pinterest platform;
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Local SEO - Optimizing for local searches;
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Managing Google tools - Google Merchant Centre, Google My Business, Google Search Console, Google Analytics.
Course Lecturer
Ekaterina Ramishvili
Entrepreneur, Founder at "Qisabags".
Ecommerce and Digital Marketing Specialist.
Lecturer of Etsy and Shopify Courses on "Skillshare".
Co-founder at e-commercewebinars.com.
Experience in the Ecommerce field
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Etsy Top 1.7% Seller.
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Etsy Shop with More than 1400 - 5 Star reviews .
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Sold More than 7000 products worldwide.
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More than 2800 active Skillshare Students.
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4 Years of experience with Ecommerce platforms - Etsy, Amazon, Shopify, Wix.
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2 SEO Books available on Amazon.
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Google Ads Search certified specialist.
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Speaker at "Cross-boarder e-commerce for eastern partnership".
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Worked with more than 600 local entrepreneurs;
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"Spark Business Accelerator" Mentor
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USAID "Ecommerce Guide Book" Co-author;
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"Women Mentorship in Tech Programmes" Mentor at BTU.
Shopify Benefits
Comprehensive Website
On Shopify, you have the opportunity to create and manage fully customized, visually appealing website for your brand quickly and easily.
High visibility in Google search engine
On Shopify, creating a website is very easy. When you upload products on Shopify, they rank higher in Google's search engine
Shopify Pricing
Creating a web page on Shopify doesn't require any upfront investment. The cost for using Shopify is 1 USD for the first 3-month period, and after that, there is a recurring monthly fee of $31.
SEO TOOLS
SEMRUSH
During the course you'll have a full access to the most important SEO Tools Like SEMRUSH.
You'll Learn and practice how to use SEMRUSH for Keyword Research, On-Page SEO audit, Backlink research and other SEO components.
Learning how to use SEMRUSH is essential if you are planning to start working in Search Engine optimization field or want to optimize your own website.
ONLINE SHOPS of our Students
